The New Yorker’s David Denby will publish a book about snark this January. Predictably the internet will rage against his short essay on the matter because the internets traffic in snark. In his new book, Snark, Denby has fun snarking on the snarkers. According to Kottke, the reaction to the book has been, well, snarky. Unfortunately, we can’t find any of those early reviews that Kottke mentions casually. Still, it sounds like an interesting read.
“What is snark? You recognize it when you see it — a tone of teasing, snide, undermining abuse, nasty and knowing, that is spreading like pinkeye through the media and threatening to take over how Americans converse with each other and what they can count on as true. Snark attempts to steal someone’s mojo, erase her cool, annihilate her effectiveness. In this sharp and witty polemic, New Yorker critic and bestselling author David Denby takes on the snarkers, naming the nine principles of snark — the standard techniques its practitioners use to poison their arrows. Snarkers like to think they are deploying wit, but mostly they are exposing the seethe and snarl of an unhappy country, releasing bad feeling but little laughter.
“In this highly entertaining essay, Denby traces the history of snark through the ages, starting with its invention as personal insult in the drinking clubs of ancient Athens, tracking its development all the way to the age of the Internet, where it has become the sole purpose and style of many media, political, and celebrity Web sites. Snark releases the anguish of the dispossessed, envious, and frightened; it flows when a dying class of the powerful struggles to keep the barbarians outside the gates, or, alternately, when those outsiders want to take over the halls of the powerful and expel the office-holders. Snark was behind the London-based magazine Private Eye, launched amid the dying embers of the British empire in 1961; it was also central to the career-hungry, New York-based magazine Spy. It has flourished over the years in the works of everyone from the startling Roman poet Juvenal to Alexander Pope to Tom Wolfe to a million commenters snarling at other people behind handles. Thanks to the grand dame of snark, it has a prominent place twice a week on the opinion page of the New York Times.
“Denby has fun snarking the snarkers, expelling the bums and promoting the true wits, but he is also making a serious point: the Internet has put snark on steroids. In politics, snark means the lowest, most insinuating and insulting side can win. For the young, a savage piece of gossip could ruin a reputation and possibly a future career. And for all of us, snark just sucks the humor out of life. Denby defends the right of any of us to be cruel, but shows us how the real pros pull it off. Snark, he says, is for the amateurs.”
I have nothing against snark, I use it all the time. It’s an effective way for some of us to gain the upperhand against borish loudmouth obnoxious people. “Erase her cool,” as the blurb puts it. I’m not cool, but I do enjoy taking those that think they are down a peg or three.
But rather than use snark, I use smarm. Smarm is like snark, but it’s much more loving. It’s snark in the form of a smile and a hug. Seriously. Have you ever trafficked in smarm? People love to get made fun of as long as it’s witty and done with a bit of elan.