It’s not viral marketing . . . it’s comedy!

Leave it to Judd Apatow to make a comedy bit that doubles as a commercials, then turns a corner and makes fun of the fact that it’s a commercial for his movies and then totally spirals out of control.

In this new sketch Craig Robinson (The Office), Paul Rudd, Jonah Hill, Justin Long and Judd Apatow getting into arguments, talking movies and playing Rock Band.

Hearing the mild mannered, or at least when he’s on The Office, Robinson scream “The backlash has begun and I am the backlash!” is just about the funniest thing I’ve heard recently. And the good news is that Apatow has enough sense to poke fun of the eventual “Apatow backlash” before it happens.

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