Meet the Tesla Roadster

We all sort of know that it’s a dog and pony show when Congress parades the big oil company CEO’s to discuss their record profits and the soaring cost of gasoline. Rather than develop a legitimate energy policy, everybody knows that Congress would rather have the appearance of our best interests instead of rolling up their sleeves, getting dirty and doing the work we voted them to do. (ed. note: After watching John Adams it’s hard not to be filled with the bile of revolution and the notion that it is time to take our country back, that things are going to break very soon)

How else to explain their fondness for Roger Clemens, steroids, and whether or not the New England Patriots cheated. It’s all a sham.

One thing that the traditional media and our elected officials never seem to mention is that nearly two-thirds of our oil energy consumption is directly related to transportation costs, according to the annual energy review. That’s where the squeeze is coming from. Granted, clean and affordable energy needs to be developed for lots of other things. But people are feeling the crunch at the pump.

How is it that no one is demanding more from their car companies? Isn’t it sort of a joke that we celebrate the Toyota Prius when it only gets 35-40 mpg? Car companies are still using essentially the same combustible engine that was used when cars were first invented. What’s the analogy? We don’t use whale oil to light our houses anymore.

All of that is preamble to say that one car company is thinking outside the traditional mode.

Tesla Motors wants you to know that we don’t have to settle for the same old. We can demand more from companies to innovate and make our lives better. Imagine an 100% electric vehicle that goes 0-60 in under four seconds, that can be sexy, that can travel 220 miles on a single engine charge, that takes about 4 hours to charge and costs only pennies per mile to charge.

You are probably interested in what’s under the hood, and to be honest I’m not sure after reading about the mechanics of the roadster how it all works or how an electric vehicle can produce a topline speed of 135 mph and perform in a similar fashion to a Lamborgini or a Ferrari. The car would set you back about $100,000 (depending on features, etc.) and demand for them is very heavy.


The company told the Associated Press that it is impressed with demand: it has taken 600 orders for the Roadster and has a waiting list of another 400. CEO Elon Musk owns the first one produced.

The fancy showroom near Beverly Hills takes its inspiration from Apple stores, Musk said.

“The Apple stores have worked out well. It’s a fantastic consumer experience,” Musk told AutoWeek. “We wanted a nontraditional automotive experience, and we have it.”

The company plans to make a luxury sedan next year called the Whitestar that will come in two versions: an all-electric model that will run entirely on its lithium ion battery pack, and a range-extended vehicle that will also use liquid fuel to extend its range.

Ultimately, you want to see this bad boy in action.

or this one (fast forward to about the four-minute mark)

The Roadster began production in March and should roll off the assembly line beginning around October. Is it too presumptuous to call this company essential and the future of passenger motoring?

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