True story: when I was growing up my family used to subscribe to SI and every February when the swimsuit edition would come out it would never show up at our house. It took me a few years of this to realize that Mom Oyster was getting to the mailbox and throwing it out. Eventually, every year it became a Mission Impossible type of thing to beat her to the mailbox and rescue the swimsuit edition from near death.
Now? I might flip through it if I’m in a Barnes and Noble.
Also: There’s video, if you’re into that sort of thing.