Craig Gillepsie’s Superbowl Ad

Craig Gillepsie is the director of the very touching and sublime Lars and the Real Girl.  He also won a DGA award in 2006 for his commercial work.

Titled “Lifetime of Confidence”, the commercial uses “the epic life story of fictitious character David Abernathy to illustrate how even the most confident people need a little extra help when it comes to car shopping.”

It’s very Wes Anderson-esque, except it’s not nearly as composed, not nearly as perfect as what Anderson would typically do.  Still, it’s a pretty interesting commercial (love the Gompers and Aristotle part) right up until you find out it’s for  Sigh.

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