Chris Carlson uses Mathematica to analyze logo design, in this case the Mercedes star.
I was surprised that such a variety of designs would arise from a straightforward parameterization of this simple logo. But that’s often the case. This tiny corner of the design universe contains an infinity within itself. It’s like exploring a drop of pond water with a microscope. The universe within is dazzling.
Mathematica is a computational software program used widely in scientific, engineering, and mathematical fields and other areas of technical computing. It was originally conceived by Stephen Wolfram and developed by a team of mathematicians and programmers. It is developed by Wolfram Research.
According to Business Week, “the software has become hugely popular among product designers, architects, and financial analysts. And for engineers and scientists, Mathematica is something of a bible. Wolfram’s software is used not only to solve complex math problems but also to create and analyze computer models. It can predict how varying the ingredients in a shampoo will alter its flow through different-size bottle openings, for example, or how the pounding of ocean waves will affect a breakwater.”
So it seems like the program is a catchall for complex problem solving. Of course, I don’t quite understand what it does and I haven’t been able to find a layman’s explanation for what the software does – other than fancy maths.