As if you needed yet another way to consume more information, Google has rolled out what they are calling Fast Flip: “The way we would describe Fast Flip would be that it’s not quite a feed reader, and not quite an online magazine. The front page of Fast Flip presents you with several rows of content that can be sorted by topic—the top row lets you choose between recent, most viewed, and recommended headlines, while the second row lets you choose between various hot topics (unsurprisingly, Taylor Swift resides in this row as of this writing), and the third row lets you choose between specific news sources.”
Whereas an RSS reader is something you can specifically taylor to your individual tastes, Fast Flip acts as a method for scanning newspapers and magazines (no blogs I suppose).
Google has partnered with 36 magazine and newspaper publishers, who will receive revenue generated from ads on the site. Currently, the publishers include The New York Times, The Atlantic, Salon, The Washington Post, Newsweek, and ProPublica, according to The Official Google blog.
The BBC reports that other publications such as Cosmopolitan, Marie Claire, Elle, Popular Mechanics, and Slate, have signed on with Google. (Full disclosure: The Christian Science Monitor is one of the newspapers featured on Google Fast Flip.)