Eyeball created PBS’s new branding and it looks fantastic. I love the simplicity of the slogan “Be More” and how evocative the color scheme is. Well done. As part of the campaign, which will roll out on September 27 during Ken Burn’s new documentary The National Parks: America’s Best Idea, Eyeball designed 630 different on-air, online, and print elements to push the new branding into the public’s consciousness.
You can check out other images and videos of the rebranding campaign at Eyeball’s site.