Puma and Foot Locker’s awesome typography ad

Footlocker Puma advertisement

Foot Locker Unlocked – Puma Archive are a series of advertisements with a papercraft looking typography. It’s based on a creation from Mario Hugo for his Wired magazine redesign.  You can read the tutorial if you’re interested in creating this effect yourself.

The person who did the Puma add didn’t do quite as good a job as Hugo, but it’s still pretty cool nonetheless.  [via Not Cot]

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