3M Owns the Color Purple (not really)


However, it’s not unusual.  And, actually, more common than one would think.  Aside from colors being trademarked by corporations, other tactile senses can be trademarked as well.  Including: aromas, holograms, sounds and motions.

These are known as non-conventional trademarks, and in the United States, at least, are made possible by both the Lanham Act and the SJC case of Qualitex Co. v. Jacobson Products Co.

[via BoingBoing]

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