Go Work

John Hillcoat directed this Terrence Malick-esque spot for Levi’s.  Hillcoat is best known for directing The Proposition and The Road. Two movies, which are undoubtedly influenced by the great Terrence Malick.  It’s strange how it taps into this primal American mythology building of us being hard workers, early risers and late-to-sleepers, pushing ahead against insurmountable odds.  And yet, and yet.  Even though it’s complete bullshit, I bought it hook, line, and sinker.  [via]

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