Influencers: How Trends & Creativity Become Contagious is a short film by Paul Rojanathara and Davis Johnson that examines how people can make trends and culture thrive. It feels a bit in the wheelhouse of Malcolm Gladwell (I refuse to use the term Gladwellian), but the short film drives home many of the same aspects of The Tipping Point in 15-minutes, as opposed to a 300-page book (or, however long it is).
So, I’m not trying to influence you to watch this movie instead of reading Gladwell’s book (see what I did there?), but I will say time is valuable these days and the choice is yours. [via Dooby Brain]