Non-Sign II

This non-billboard can be found near the border between British Columbia in Canada and Washington in the US.  The art and architecture firm Lead Pencil Studio created this lattice of lead rods to carve out a negative billboard space.  Lead Pencil’s Daniel Mihalyo said the intention is to “to frame nothing more than a clear view of the changing atmospheric conditions beyond” by using the same psychological underpinnings that billboards do to draw your attention away from the landscape.  [via Today&Tomorrow/Fastco Design]

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