There’s more to say about why this was great—the fact that it produced a wide net of content, for instance, instead of a single video or a single live-stream. But you get the point. So I’ll leave you with one final reason to take this format seriously:
It’s fun to do. It’s tons of fun. Anybody who’s written a blog, or gotten deep into Twitter, or run a Kickstarter project, or pulled the strings on an ARG will tell you that there is a special joy to receiving real-time feedback on your work. There’s a special satisfaction to seeing its impact on the world immediately—and adjusting based on what you see. It’s alive, it’s electric, it’s addictive. It’s connected and communal.
The live theater folks had this figured out—their stages were just too small. Now we’ve got one that’s a lot bigger, and more flexible, too. So the question becomes: what’s on the playbill?