The New Gap Logo

Seeing as I shop there quite regularly (once per year for my annual clothing splurge?), and haven’t really thought too much about their logo (which I assume is the case for most people), I’ve gotta admit, the new logo kinda sucks.  It looks like a logo for some Silicon Valley start-up, not a logo for one of the leading clothing sellers nationwide.

Also they are apparently going to continue and crowd-source the logo as it evolves?  That’s weird.

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