You know, I don’t know. Like I said, you can’t really control it. It has to be organic and it has to be funny. To try and do it for any sort of financial gain or any sort of image control or spin, I think it’s a futile effort. This is all just about making fun of myself and having a laugh along with everybody else. Running towards it.
I’m sure people may try or have tried to use it that way. But Internet users are very fickle. They see right through it.
Like if my publicist came and said, hey, I’ve got a great idea. We’re going to change your image and we’re going to do some memes, I don’t know if that would work.
JVDB gets major bonus points for loving the “Sad Keanu” meme.