Live the Language is an ongoing series of promotional travel videos from the EF International Language Centers.
The first time around, the group released videos for London, Paris, Barcelona and Beijing. The second series of videos features a similar setup — “the films portray students as they arrive at their schools, make new friends, and begin “living the language”. Everywhere they go they communicate in the local language and pick up new vocabulary” — only this time the students travel to Vancouver, Sydney and Los Angeles.
The travel aspect of the videos are pretty great as they manage to capture that exciting and frightful feeling of being in a new city, not speaking the language and those strange cultural differences that make each place unique. But what really makes them special are the illustrations with gorgeous artifact-style typography by Albin Holmqvist.
Director Gustav Johansson really captures the vibrancy of the cities. If you don’t hear from us for the rest of the day it’s because we’ve already packed our bags and are heading to the airport. And yes, we recognize these are nothing more than commercials, but they are gorgeous and they suckered us in.