So, the use of Fabio as the new Old Spice Guy was just a clever ruse on the part of Wieden + Kennedy to push another clever ad campaign. Something is about to go down at noon est/9 a.m. pst today.
Here’s the challenge from New Old Spice Guy Fabio.
Here is the acceptance of the duel from the Old Old Spice Guy.
Shit’s about to get real. The preview for the Mano a Mano in El Bano makes it seem like the Thrilla in Manilla.