How a Death Row Inmate’s “Let’s Do It” Became Nike’s “Just Do It”

Like most of today’s best and memorable advertising efforts, the slogan was conceived by Portland’s Wieden + Kennedy in 1988 for the global sneaker brand. It’s hard to imagine Nike without the swoosh or the slogan, as all three make-up an unbeatable holy trinity. [via highsnobiety]

Comments on this entry are closed.