The Art of Logo Design

PBS Off Book‘s latest installment tackles a company’s visual representation.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

This just continues to be my favorite thing on the Internet. The ultimate goal of any company is to be known solely by its logo. [via highdefinite]

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