The Worlds of Viral Video

PBS Off Book continues its deep-dive into Internet arts culture. This time, they examine the ins-and-outs of the Internet’s lifeblood.

“Viral Video” is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.

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