It’s a refrain for excellence day in day out, through the dark cold winter and the lazy dog days of summer.
Whatever you call it, rowing blades square or every damn day, the idea is the same. Leaders have to demand excellence from their teams and drive teams to expect excellence from themselves. Every damn day.
I love this snippet of an essay and want to blockquote the entire damn thing. It’s a succinct rallying cry of excellence for 2013.