James Franco on the Art of the Selfie

Screen-Shot-2013-12-26-at-10.07.24-PMActor James Franco, in an op-ed for the NYTs, on the importance of the selfie:

A well-stocked collection of selfies seems to get attention. And attention seems to be the name of the game when it comes to social networking. In this age of too much information at a click of a button, the power to attract viewers amid the sea of things to read and watch is power indeed. It’s what the movie studios want for their products, it’s what professional writers want for their work, it’s what newspapers want — hell, it’s what everyone wants: attention. Attention is power. And if you are someone people are interested in, then the selfie provides something very powerful, from the most privileged perspective possible. […]

Of course, the self-portrait is an easy target for charges of self-involvement, but, in a visual culture, the selfie quickly and easily shows, not tells, how you’re feeling, where you are, what you’re doing.

And, as our social lives become more electronic, we become more adept at interpreting social media. A texting conversation might fall short of communicating how you are feeling, but a selfie might make everything clear in an instant. Selfies are tools of communication more than marks of vanity (but yes, they can be a little vain).

We all have different reasons for posting them, but, in the end, selfies are avatars: Mini-Me’s that we send out to give others a sense of who we are.

I am loathe to admit this, but Franco’s essay is astute and insightful. It also underscores one of my larger beliefs that social media is essentially the world’s greatest video game, where the prize isn’t a captured princess, but rather more attention from the world.

See also: Even NASA understands the power of the selfie to generate attention. [via deathandtaxesmag]

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