Yeah, who’s laughing now. Some guy snatched up the rights to Pizza.com waaaaay back when the internet first started and people thought domain names would be a good investment.There were plenty of people who sniggered at him. And now after selling the domain at auction he’s gonna role around naked in a pile of money.
Apparently, though it wasn’t a good investment for the company that bought pizza.com. Why? Well, this person eloquates (did I just make that word up?) it better than I could.
Frankly, I?m not sure if the person who just ponied up over two and a half million bucks has even heard of Search Engine Optimization, but I can only assume that they haven?t. First off, if you want your site to come up in google when people search for pizza, then for a whole lot less than $2.6 million, I know a good source that could help market your website and improve your search results.
It?s almost as if this person thought that this was actually 2000 and (some) people still used AOL keywords. Or if there weren?t even a search engine market in general- like people just type in random URLs looking for things. In fact, people do search. Google first, then Yahoo, then? well, it really doesn?t matter. People are searching for what they want. And searching for pizza isn?t going to get you pizza.com unless the content behind it is SEOd correctly.
What in the world could the Pizza.com website possibly contain that makes it that valuable? Phone numbers to local pizza places? Google maps does that. Menus to local pizza places? Grubhub or DiningOut do that. All the information on how to make pizza? There are numerous cooking sites out there. The history of pizza? Wikipedia, I guess, but who cares?
My argument here is that there isn?t anything that Pizza.com could host that could be worth that investment. If I want pizza, I will a) go to the website of my favorite chain for delivery (btw, I ordered online from Dominos last weekend and then tracked my cheesy bread through the process. It was life alteringly cool.) b) search for local pizza spots or c) go to Nino?s on Charles St and have a $2 slice in 2 minutes. I won?t go to pizza.com.
Also, the author goes on to say that domain names no longer matter at this stage of the internet. If your content or business model is good then it doesn’t matter what you call your company.