Love the redesign. Although it strikes me as something of the time and not necessarily a timeless design. In 30 or 40 year’s time, they will probably end up redesigning again. Can’t say I really care much for their coffee, though as chains go it’s miles better than Starbucks.
Today, Seattle’s Best is announcing a major push in its distribution: By partnering with other retailers like Burger King, Subway and AMC Entertainment (one of the largest movie theater chains in the U.S.), to add Seattle’s Best coffee to their menus, bumping its distribution by about 30,000 points of sale. Additionally, Seattle’s Best will be dispensing coffee via vending machines, although I’m not clear how or where. Along with this announcement, a radically new logo has been introduced, designed by Seattle ad agency Creature.