I never thought I’d say this, but McDonald’s Canada is killing it lately with their viral marketing videos. Before, they showed the world how McDonald’s preps its food for commercials and now they are revealing how to make the famous Big Mac dressing.
The reason these videos work is because they are informative, reveal a bit of insider knowledge from a large corporation, and ultimately humanizes McDonald’s. Now, it doesn’t mean I’m going to eat at McDonald’s anytime soon, but it’s fascinating to see a company try something uniquely unexpected and have it work. [via 22words]