Hostess Closes Up Shop, Ricky Bobby Looks for New Sponsor

Hostess, the maker of Twinkies, Devil Dogs, Ding Dongs, Ho Hos, Wonder Bread, and an assortment of fruit pies, is going out of business after more than 80 years because of a “strike by bakers protesting a new contract imposed on them.”

The closing will result in Hostess’ nearly 18,500 workers losing their jobs as the company shuts 33 bakeries and 565 distribution centers nationwide. The bakers’ union represents around 5,000.

Hostess will move to sell its assets to the highest bidder. That could mean new life for some of its most popular products, which could be scooped up at auction and attached to products from other companies.
“We deeply regret the necessity of today’s decision, but we do not have the financial resources to weather an extended nationwide strike,” said CEO Gregory Rayburn in a statement.

My guess is some conglomerate will buy the brand and keep the Twinkie pipeline flowing.

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