How Many Licks Does it Take to Get to the Center of Tootsie Roll Industries Inc.?

The Wall Street Journal’s Ben Kesling looks into the secretive world of Tootsie Roll Industries.

You wouldn’t think a profile on a candy company would be deeply fascinating, but then you would be dead wrong. There’s some Willy Wonka shit going down at this company.

The 116-year-old company, run by one of America’s oldest CEOs, has become increasingly secretive over the years, severing nearly all of its connections to the outside world. Tootsie Roll shuns journalists, refuses to hold quarterly earnings calls, and issues crookedly-scanned PDFs for its earnings releases. The last securities industry analyst to maintain coverage of the company stopped last year because it was too hard to get information.

Junior Mints, Charleston Chews, Razzlers, Tootsie Rolls and Pops, Charms Blow Pops, and Dots are all made by the company.

[I saw it somewhere else first, but can’t remember where so … via highdefinite]

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