Introducing Beck’s Sapphire

You might have seen this add for Beck’s new beer called “Sapphire”. A few things to note about how poorly conceived this product and advertisement for it are.

First, it uses German Sapphire Hops, which is how the product gets its name. Except, there’s no such thing as Sapphire Hops. The new strain of hops in Germany is saphir hops and it’s pronounced “sa-fir” as opposed to the precious gemstone. Second, if you call your product “Sapphire” perhaps it would make sense to put a picture of a sapphire on it instead of a diamond cut ruby.

Someone should really be fired, but this is what happens when you brew beers based around a marketing campaign. Nice use of “No Diggity” though. At least they got that right.

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