The marketing for Indiana Jones and the Kingdom of the Crystal Skull has been pretty low key, you almost wonder if the marketing department thinks the movie will sell itself.? It probably will.? To the point that George Lucas has tried in recent moments to dampen the expectations for the movie by claiming “it’s just a movie.”? It’s not.
This is huge.? Especially for an entire generation of kids who ran around in their backyards playing Indiana Jones without really understanding a lick of what they were playing or being cognizant of the movies.? The whip is that cool.
Still, Paramount has released a new television spot and it’s pretty good.
Opens with a classic Indy moment giving snark (“c’mon genius”) to Shia LaBeauf’s character and there are enough big set pieces in this to really sell the action.