This winter, Avatar is the only motion picture event. There is no Harry Potter, no Lord of the Rings, no obvious competition for this type of film.
Especially when you look at all the numbers involved between a $300 million production budget, $150 million marketing/publicity budget, 14 years spend developing the necessary camera technology. Yeah, sure there are no bankable stars, but it’s directed by James “freaking” Cameron?!? I get worried reading between the lines that Fox is already making excuses for the movies perceived failure.