This is neat: HBO Imagine are short films, done with multiple camera angles that you control. “As HBO continues to push boundaries and change perspectives, we’ve created this entirely new way of experiencing a story. Each piece of content provides unique information, and offers a unique perspective on the characters, plots, and motives at play, allowing viewers to discover for themselves what is really going on. Have you seen the big picture yet?”
Art Heist is a good example.
One hopes this is not just a passing fancy for the cable giant, but an earnest attempt at launching an online video site. Maybe we’ve come to expect too much from HBO, but it seems if anyone would have figured out how to capitalize on their telelvision library to make an online profit it would have been them. [via]