Thor Underwhelms at the Box Office

Marvels’ Thor did about $66 million on it’s opening box office. The flick was always going to be a hard sell and while I think everyone did a pretty good job with the movie it’s not the kind of thing that will benefit from positive word of mouth.

The Marvel Comics adaptation’s opening salvo wasn’t as thunderous as Fast Five’s $86.2 million nor recent summer starters like the Iron Man movies and X-Men Origins: Wolverine ($85.1 million), but it was bigger than Clash of the Titans (2010) ($61.2 million).

That $66 million meant Thor had the third highest first-weekend gross yet for the beginning of a Marvel movie franchise after Spider-Man and Iron Man. In terms of estimated attendance, though, Thor’s opening weekend ranked below Hulk, X-Men and Fantastic Four but was still ahead of Daredevil and Ghost Rider. Other Marvel movies that fared better on the attendance front included The Incredible Hulk and Fantastic Four: Rise of the Silver Surfer.

It’s that last sentence that catches my attention. Basically, when it comes to Marvel franchises you don’t want to be in the Daredevil/Ghost Rider club.

The big mistake Marvel made was trying to shoehorn the movie into being a quasi-prequel for The Avengers and not a kick-ass Thor movie. While I had fun watching the movie, the further away I get from it, the more problematic it feels as a movie. Everything just feels rushed and crammed. In trying to devote the necessary time to explain Asgard and how Thor is an alien-superbeing (kinda like Superman) from another planet and then trying to cast him down to Earth to teach him humility and then trying to shanghai SHIELD into the mix to tie the movie into The Avengers, well, you get the idea. The movie really just needed a deep breath.

It needed a bit more time to earn the romance between Thor and Jane Foster and it needed more time for Thor to earn his lessons in humility. The movie would have been better if they just cut SHIELD altogether and saved the invitation to The Avengers for the kicker or the end.

Also? Kenneth Brannagh never saw a dutch angle he didn’t like and man did those, combined with the 3D make the movie difficult to watch. Such wasted potential. Still, the character is going to kill it in The Avengers under the tutelage of Joss Whedon because actor Chris Hemsworth just nails the character so well.

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