G.I. Joe: Retaliation Super Bowl Spot

I’m loath to admit it, but it looks as if the director behind the Justin Bieber movie might be the guy to deliver a G.I. Joe movie that we’ve all been hoping for. And by “we”, I mean male adults suffering from arrested development who actually care about the fact that Cobra Commander wears a mask.

So why does this spot work? It’s simple. The Rock quotes Jay-Z, C.O.B.R.A. flags unfurl on the White House, we get some nice action shots, a decent look at Cobra Commander, and then Bruce Willis brandishes a machine gun and says, “you can call me Joe.” Done and done. I’m sold.

Is it weird that this might be the movie I’m most excited about in a secretive, guilty way? I mean obviously, The Avengers and The Dark Knight Rises are at the top of the list, but the eight-year-old in me is stoked for this. [via Slashfilm]

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