Andy Baio just published his annual look at the piracy of Oscar-nominated movies.
First, the good news: “A record 37 films were nominated this year, and the studios sent out screeners for all but four of them. But, so far, only eight of those 33 screeners have leaked online, a record low that continues the downward trend from last year.”
But, wait: “While screeners declined in popularity, 34 of the nominated films (92 percent) were leaked online by nomination day, with 25 of them available as high-quality DVD or Blu-ray rips. Only three films — Extremely Loud & Incredibly Close, My Week with Marilyn and W.E. — haven’t leaked online in any form (yet!). If the goal of blocking leaks is to keep the films off the internet, then the MPAA still has a long way to go.”
The other interesting tidbit (among an article full of them) is that the average number of days from a films release in theaters to the movie’s DVD/Blu-ray leak online is roughly three months. However, within three weeks the movie is generally leaked online is some form — shaky cam, telesync, etc.
It’s just more proof that Hollywood needs to rethink how they do business. The experience of going to the movies isn’t worth it, but there are plenty of people who would pay $10 to watch a theatrical movie at home. Movies should be available to digitally buy or rent within a month of their theatrical release.
That might be hard to hear, but Baio’s data suggests that’s the reality.