The Return of the Aston Martin DB5

Dear movie marketers: if you want to know how to promote a movie, get fans excited for it, while simultaneously not revealing a whole on the movie, look no further than the effort being done by the new James Bond movie, Skyfall.

The latest behind-the-scenes video is a quick look at the return of the Aston Martin DB5 to the Bond universe. Mendes does drop one strange hint in this where he says, “there’s something about the last part of the movie which deliberately, very consciously, could have taken place in 1962.” That reveal isn’t by accident. Anyway, the DB5 is as iconic a car as ever produced. It’s a welcome return to the franchise.

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