So, while everyone is getting juiced up for Coachella this weekend, we just got word that this September Red Rocks will have a music festival of their own. Monolith, not sure if it’s named for the freaky 2001: A Space Odyssey, will be a two-day affair with more than 50 bands. No lineup yet, but it seems like they are going for the “emerging” artists. In other words, bands no one has really heard of.
From a press release:
MONOLITH will host over 70 ?emerging artists? ? from international headliners to unknowns – making this the first music festival of its kind for Colorado, and the only annual ?destination? event for music?s legendary Red Rocks Amphitheatre.
MONOLITH Founders Matt Fecher (South Park Music Festival) and Josh Baker (Midwest Music Summit) will co-produce the event with AEG Live. Baker says of the partnership: ?AEG Live is one of the greatest producers of events like ours, and their new Denver operation has a lot of enthusiasm for new ideas and projects.? AEG Live Rocky Mountains Vice President Don Strasburg adds: ?It?s hard to believe that MONOLITH is the first true multi-day festival at Red Rocks.?
Indeed, MONOLITH will put Denver, Colorado on the music festival map; Red Rocks Amphitheatre, though widely recognized as the world?s premier outdoor music venue, has yet to host such an event.
The vision for MONOLITH was first conceptualized at Fecher?s 2006 South Park Music Festival in South Park, Colorado, when Erik Dyce, Chief Marketing Officer of Denver?s Division of Theatres and Arenas, who owns Red Rocks Amphitheatre, pulled Fecher aside. Dyce explains: ?I told Matt, ?Everyone wants an excuse to come to Colorado to see an epic rock show at Red Rocks. Let?s give it to them!??
But that’s not a bad strategy at first. Keep costs low, and over the years build up to some bigger name, or Coechella and Pitchfork type bands. Afterall the draw for Red Rocks, will probably be enough in the beginning. We’ll keep you posted when we find out more.