Organizers of the inaugural Vineland Festival have decided to postpone the New Jersey festival a year and won’t debut until 2009.? The move comes with the announcement that Coachella organizers were preparing a similar festival, All Points West, in New Jersey during the same weekend this year.
?”We had to get our egos in check and say, let’s do the smart decision, get off these dates, and go for an isolated (date) so we can build this thing without having to look over our shoulders,” C3 partner Charles Attal tells Billboard.com. “We don’t want to be compared to all the other festivals and who’s playing where. We want to build this thing right, organically, from the ground up.”
So Coachella brought their big guns and organizers for Vineland blinked.? With the current glut of major European-style rock festivals happening in every region of the US, this is a smart move on the festival producers’s parts.? C3, the group organizing Vineland, also produce the very successful Lollipalooza in Chicago and Austin City Limits Festival in Austin, Texas.
So it’s not as if this is a first time festival producers, these guys also have some big guns.? Just seems like they’re being smart is all.
“For us to do well in the long term, the overall festival business has to do well, not just us,” says C3 partner Charlie Walker. “Going in with three festivals on the same weekend and all of us not doing as well as we could have if weren’t all there didn’t make sense for the business. We were willing to move to a date where we could get off by ourselves, and I think there’s enough population base up there for us all to succeed in a calendar year. We just can’t all be piled up.”
Here’s hoping they can get this right or figure out their niche market by 2009.? Because it seems like every music festival, no matter where it takes place, all have the same lineups, the same concessions, the same general vibe. ? For music fans that’s both good and bad.? Good that you don’t have to travel far to see your favorite bands, bad that there’s no reason to travel and experience a festival on the other side of the country.