Chicago Tribune music critic Greg Kot sat down with Time Magazine to promote his new book and talk about the internet’s impact on music. There isn’t much new here, especially, if you’ve grown up with Mp3s being the norm, but it’s also a nice contextualization that technological advances of the internet aren’t so evil.
Right, cause without downloading it the person may have never heard it.
The biggest problem a band has is getting its music heard. For years, the music industry was confined to four multinational corporations that dominated the revenue stream of 70% of the music coming in, and four or five radio conglomerates that controlled what music was going out. Now all that has been broken up into millions and millions of little pieces and subcultures and niches that are serving small, really dedicated communities of music lovers. Listeners may not necessarily pay for that one song or the one album, but if they’re intrigued enough, they’re going to start following an artist or band. They show up at the gig or buy the merchandise or buy the next CD or the vinyl version of the MP3 they just downloaded. If you’re a good band and making quality music, your fans are going to want every piece of what you put out. Once an audience is there, there are all sort of moneymaking opportunities.
You can purchase Greg Kot’s new book: Ripped: How the Wired Generation Revolutionized Music at Amazon.