How Stanley Kirk Burrell Became MC Hammer

Musical festivals should take heed at this promo video for the lineup announcement at the 2012 Outside Lands Festival. It opens with a marginally funny video of MC Hammer reminiscing about how he became MC Hammer and then segues into a hammer blow of sheer awesomeness at the performers — Stevie Wonder, Metallica, Neil Young & Crazy Horse, Jack White, Foo Fighters, Beck, Skrillex, Sigur Ros, Santigold, etc.

August 10-12, 2012 in San Francisco’s Golden Gate Park. Tickets go on sale this Thursday. Sadly, it doesn’t look like MC Hammer will be performing, unless he engages in some WWE-style outside interference tactics.

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