Mick Jagger reached out to American designer Shepard Fairey to update the band’s iconic tongue and lips logo, which was originally designed by John Pasche in 1971 for the ‘Sticky Fingers’ album. It’s more of a tweak than a major overhaul.
In my opinion, the Stones’ tongue logo is the most iconic, potent and enduring logo in rock & roll history. I think the logo not only captures Mick Jagger’s signature lips and tongue, but also the essence of rebellion and sexuality that is the allure of all rock & roll at its finest… [W]hen Mick Jagger reached out to me about designing a logo to mark the Rolling Stones’ 50th anniversary I was quite overwhelmed. Mick said he was open to any of my ideas. One of the first things I asked Mick was, ‘Don’t you think the tongue HAS to be included?’ He responded, ‘Yeah, I guess it ought to be.’ Case closed. I was very humbled and honored to be asked to work on the 50th logo, so my objective was to service and showcase the Stones’ legacy rather than try to make my contribution dominant.
Related: Johnny Starbuck discusses 30 years of life as a roadie for The Rolling Stones. Imagine the stories that guy has.