Might want to rethink that logo

I’m sure it looked good at the time when London design outfit FHD nabbed the rights to design the logo for the UK’s Office of Government Commerce (OGC). They even did a snazzy design of things. People seemed happy, we got some legalese doublespeak from the department about how important branding is, etc. etc. etc. and then people tilted their heads.


Quite remarkably, our informant suggested that, having spent the cash, OGC intends to roll out the logo anyway. Well, we contacted the OGC for comment, and a spokesman gamely explained: “The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.

“The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”

He concluded: “The new identity has been extremely well received, as it presents a very clean, uncluttered and modern identity.”

So, they’re keeping the logo and they want to have a firm grip on government spending. But what’s the government for if not to jerk you off? [via]


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