GM Reinvention commercial

The rebranding has already begun now that GM has filed for Chapter 11 and 60% of the company is owned by the US Government.  The automaker unveiled this commercial, in the hopes that you would buy their pledge to change.  GM has also set up an entire website dedicated to educating consumers about the road to recovery; visit GM Reinvention for more info.

You’ll excuse me if I don’t fall for this.  It all seems a little bit like apologizing for getting caught doing something wrong.  Like they’re not sorry for doing the bad deed, they’re just sorry everyone is upset with them.  Maybe if they had looked at their business plan ten years ago, heck, fifteen, and began to reinvent themselves then, they wouldn’t find themselves in this position.

Comments on this entry are closed.

  • Telefrank June 3, 2009, 3:39 am

    What song is that playing in the background? It's on the tip of my tongue. This is going to drive me crazy.

    • jamesfurbush June 3, 2009, 12:57 pm

      Drove me crazy to trying to think of it. Had to give up before I got angry about it.

    • taylor June 5, 2009, 2:24 am

      The Wedding Present – Interstate 5