Microsoft Targeting Apple

Cnet got their hands on Microsoft’s plans for Windows 8, and it sounds as if they have decided to ape Apple, rather than attempt to innovate or offer something of their own accord. 

In particular, one slide titled “How Apple Does It: A Virtuous Cycle,” talks about the need for simplicity in design. “Apple brand is known for high quality, uncomplicated, ‘it just works,'” the slide says, adding that “This is something people will pay for!”

Other slides don’t directly reference Apple, but talk about the need for a number of features popularized by its products, including the App Store, as well as a more instant-on feel.

ORLY, Microsoft.  Consumers want software products that are easy to use, responsive, and of high quality?  I wonder how much research and development money they spent to figure that out.  This is the company is going to be obselete within a decade.  Though we also said that about Apple back in the mid-to-late nineties.  So you never know.

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