The arrangement is similar to one The Times struck with the authors of the blog Freakonomics in 2007. The Freakonomics blog appears in the Opinion section of NYTimes.com. FiveThirtyEight content will be incorporated in the politics section of NYTimes.com.
Along with his contributions to the newspaper and The Times Magazine, Mr. Silver will also work with the journalists and software developers who create interactive graphics for NYTimes.com.
And here’s Mr. Silver on the move:
There are two particular reasons why we felt the Times was the best home for FiveThirtyEight. On the one hand, I very much see what we are doing as a type of journalism, in the sense that it consists of doing original research on a timely basis to help inform the public discourse. Thus, the Times’ unflinching commitment to quality journalism makes for a natural fit, and I expect that the relationship will evolve in exciting ways as FiveThirtyEight is incorporated into a “traditional” newsroom setting. On the other hand, the terrific work of their graphic and interactive journalists was a major draw. The new blog should look and feel great, and should be substantially more robust and feature-rich than the simple, one-page design that we have now.
Well, as they say, shit just got real. In terms of polling anyways. Can’t wait to see what Silver can cook up with the resources of the Times at his back.