Gawker Rolls Out its New Design

Gawker Media has begun to roll out its new design, which is aimed at generating more pageviews and allowing their media properties to keep the day’s top story front and center, to several of their sites.

So far only io9 and Jalopnik have gotten the refresh, but the design is expected to hit Deadspin, Kotaku, Jezebel, Gizmodo, Lifehacker and Gawker sometime soon.

Bluntly put: it’s terrible.  Annoying to navigate (maybe that will change with getting used to it), it feels clumsy and inefficient from a reader’s pov.  Which means, I’ll just stick to perusing them in RSS or like them on Facebook and browse their content that way.  I understand why Nick Denton is making these changes from a business perspective, but it doesn’t mean as a consumer I have to like them.

Essentially, the sites will now have two frames, one for content and comments, the other for navigation and headlines.  But the operate independently of one another.  So when you scroll down, all you’re seeing is the content.  Since the headlines don’t scroll as well, you can’t easily scan to see what’s worth reading.  But, when you scroll headlines — that’s all you get, so there’s no excerpt to determine if the entire article is worth reading.  Ugh.  Hopefully, the make some minor adjustments and everything will be okay.

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