Good Question

What is a dickbar?

Being from the East Coast, as I am, I recognize the term “dickbar” as an eastcoastism. It refers to a new feature in Twitter for the iPhone which brings the first instream advertising to the eyeballs of Twitter users. It’s the kind of thing a guy from Philly, Gruber, who roots for the Yankees might say. As far as I know he coined the term. Permanent link to this item in the archive.This is what a dickbar looks likePermanent link to this item in the archive.

Gruber is referring to the first rumblings of the promised business model from Chicagoan Dick Costolo, the (relatively) new CEO of Twitter. He, I conclude is 1/2 of the “dick” in dickbar.

Word to the wise: If you’re a hugely popular communication services company, it’s best not to screw up the rollout of your advertising plan. Otherwise, you’re liable to be made fun of on the service itself.

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