How to Build a Religion

The Economist draws up blueprints for being the next L. Ron Hubbard:

Mind you, all the aforementioned advice will work only if you are truly committed to spreading the word, and prepared to settle in it for the long haul. Those pseudo-religious cults preying on human gullibility by promising fast-track salvation may prosper in the short run—at least their founders might. But as with any Ponzi scheme, they will one day tumble; there are only so many naïfs around.

A religion like yours, on the other hand, harnessing mankind’s deep-seated proclivities, will continue to thrive indefinitely—or for until human nature undergoes considerable change, which is unlikely to happen in the foreseeable future. You, or strictly speaking your science-minded posterity, shall inherit the Earth.


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