Moore said he generally spends 12 hours a day, five days a week uploading posts to his site. There are different varieties of posts. One category is “band whores,” which include a list of all members of a band that someone allegedly slept with. There are “gnargoyles,” a term reserved for people Moore deems particularly unattractive. Other classifications include: “would” or “would not” and “gay” or “straight.” When Moore comes across a Facebook profile he likes, a “bounty” goes out for nude photos of that person. “Please get naked” and “just show the shaft” are also used to urge people to self-submit photos. Unlike many co-ed sites out there, Is Anybody Up? features just as many men as women, if not more.
Another of the site’s regular features is “Daily Hate,” outraged correspondence from people who have had their pictures posted without their consent (example—that link, like many others in this story, NSFW). Some letters threaten; others attempt to cajole him into removing the photos. Often times, Moore will post private chats between him and a postee, in which they insult him or agree to send him pictures for his personal use but not for the site. Sometimes he’ll add their pictures.
The bigger the reaction, the better the traffic.
The site, which I’ve never heard of before until now, supposedly does about 30 million pageviews a month — which makes it one of the most popular websites on the Internet. Seems like that’s a bit of a stretch. Still, it’s very highly trafficked.
The entire profile of Hunter Moore reads like a person who truly doesn’t give a single fuck. As for the site itself, well, it’s like the train-wreck of the Internet. There’s no redeeming value in stopping to look, but you just can’t not look and get sucked it. Fairly amazing when you think about it.
“The problem of IsAnyoneUp.com is now solved,” said Bullyville founder James McGibney. “In its place, BullyVille.com will exist to help people who are being bullied solve their problems through cooperation and thoughtfulness, rather than abuse.”
No word on the site’s sale price, but the group says they bought just the domain name and nothing more. I’m sure there will be plenty of alternatives cropping up in due time.