Kickstarter is changing the way creative people finance their products. Whether it’s musicians funding their studio time or filmmakers putting together a budget for their latest film, or inventors looking to fund their crazy new prototype. Micro-loans are in. Kickstarter is so obvious, it’s hard to imagine it hasn’t always existed.
Wired takes a peak behind the curtain to discover how the community-oriented financing site came to be.
While plenty of people are willing to extol Kickstarter’s earth-shattering potential, its founders are not among them. “We never had change-the-world aspirations,” says cofounder Yancey Strickler, who insists he just wanted to help artists get stuff made. (Strickler’s team approves every project before it’s posted, and Strickler has personally funded 340 of them, making him the site’s greatest patron.) But the world may have other plans for the site. The Kickstarter guys may have kick-started something bigger than they ever intended.
The one thing I’ve heard from people that have used Kickstarter is to approach it like you would a business. If you need $15,000 for a project, aim for $45,000 with the intention of starting a business, not a product.